WILLIAM TAKOR M.A.

Award-winning Creative director with over 11 years of expertise spanning e-commerce, performance marketing, large-scale events and traditional advertising, I excel at building and developing multidisciplinary teams to produce exceptional work.

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CLIENT EXPERIENCE

Orange Cameroun
Vodafone Cameroon
LafargeHolcim Ivory Coast
Pepsi Zambia
Vodafone Zambia
IBIS Hotels
SANOFI Cameroon

Standard Chartered Ivory Coast
Busy Ghana
SANOFI Senegal
Vodafone Uganda
MUTZIG
DIAGEO (Malta, Smirnoff)

TOP LINES

Management
Extensive experience building, managing and mentoring large teams multi disciplinary creative teams (comprising of web developers, motion and graphic designers, illustrators, video directors, art directors & strategists) in deadline driven environments, establishing employee career development programming, leading cross-functional team collaboration, and developing industry outreach opportunities.

Creative Strategy
10+ years experienced senior creative leader with extensive expertise on both client and platform side - delivering award-winning ideas for global brands and the people who matter to them. Industry recognized solutions and seasoned manager for digital, global brand strategy and sponsorship activation across all digital platforms.

Others
• Expert proficiency in French & English
• Knowledge of new platforms and the evolving media landscape
• Deep understanding of what it takes to design for today African consumer’s changing visual appetite and decreasing attention span
• Expert proficiency in designing and preparing production files for print
• Expert proficiency with prototyping tools - Figma, Sketch, InVision, Adobe XD
• Perfect understanding of web systems: HTML, CSS, JavaScript
• Expert proficiency in web building tools: Webflow, Wordpress
• Effective and clear presentation skills.

EXPERIENCE

Creative Director, Digital / Manager, Digital Solutions

AG Partners Publicis Africa  (Feb. 2019 - Present)

I am the Creative Director for all Orange Cameroon (who happens to be the Cameroon's biggest account) digital / technology work in the agency - delivering over 50 integrated campaigns in multiple new exciting formats.

My role consists of :
• Creatively overseeing all digital / technology work across all clients, especially for Orange Cameroon;
• Building high performing multidisciplinary teams fit to work in Agile environment
• Hiring, mentoring and training creative staff in design & project management
• Identifying and implementing processes and solutions to drive creative operational scale and improve quality
• Managing, concept and review all digital work.
• Working with our senior clients to form new digital and social strategies throughout their business.
• Creating multiple fully-integrated programmes that have new social strategies at the heart of them.

Manager, Creative & Digital Services
(Cameroon & Côte d'Ivoire)

People Input Africa ,  (Oct. 2018 - Jan. 2019)

I was the Creative Director for all Orange Cameroon digital / technology work - leading digital & tech initiatives and led on strategic direction for Orange Cameroon's presence across web, mobile, digital television, data visualization, and social media platforms.

My role in the agency consisted of :
• Serving as a member of the brureau’s senior leadership team, driving the strategic vision for the bureau.
• Producing strong creatives (static & dynamic) for senior clients across mediums
• Managing creative staff across both the Abidjan & Douala bureaus.
• Managing, concepting and reviewing all creative work.
• Working with the Managing Director to attract and retain extraordinary creative talent.
• Serving as a senior creative director on targeted pitch and client opportunities.
• Nurturing and inspiring the creative teams and fostering an environment conducive to producing bold experience-based ideas for our clients.
• Building, mentoring & diversifying multidisciplinary creative teams across web, print, branding, illustration, multi-media, video and mobile
• Collaborating with and providing creative vision for new product concepts, connected device initiatives, competitive site analysis, expert site reviews, project strategy, and PR and marketing initiatives for clients

Creative Lead (Cameroon, Côte d'Ivoire & Sénégal)

People Input Africa ,  (Dec. 2017 - Oct. 2018)

I was the Creative Director for all Orange Cameroon digital / technology work - leading digital & tech initiatives and led on strategic direction for Orange Cameroon's presence across web, mobile, digital television, data visualization, and social media platforms.

My responsibilities consisted of :
• Managing workflow and deadlines for the creative teams, including Art Directors
• Managing team calendars to ensure all deadlines are met
• Completing all goal setting exercises and performance evaluations for the teams
• Effectively communicating updates with teams and client stakeholders on timelines and deliverables
• Assessed department processes and provided ideas for efficiencies to improve team and individual workflow
• Led and participated in team brainstorms and design challenges
• Created original artwork, as needed
• Directed creation of designs and presentation decks, as needed

Regional Art Director (Cameroon, Ghana & Uganda)

Dagon Media ,  (Oct. 2016 - Oct. 2017)

I was running point on the Vodafone account across Vodafone Cameroon, Vodafone Ghana & Vodafone Uganda reporting to the Chief Creative Officer.

My responsibilities consisted of :
• Developing & producing strong original creative concepts and approaches
• Supervising and working with creative teams in all 3 bureaus from ideation through final production, ensuring creative execution supports the brand strategy
• Holding art directors & junior creatives accountable for their work by setting expectations, achieving commitments, providing feedback, and evaluating effectiveness
• Collaborating with client marketing teams to prepare creative briefs and devise marketing strategies
• Communicating effectively with Creative Director and senior leadership, synthesizing relevant information on key milestones, successful criteria and risks
• Serving as a champion for client's brand look, tone and feel

Senior Art Director

Archaic Media  (Jan. 2013 - Oct. 2016)

• Led team of designers and coordinate across several freelance, contract, and agency engagement on consumer marketing campaigns – with a focus on digital and print design
• Defined “internal agency” expectations for quality, consistency, and timeliness of deliverables
• Coordinated fulfillment of marketing assets from concept development, feedback/revisions, and production
• Worked with strategy team to develop campaign creative that meets specific objectives
• Solidified visual standards, design expectations, and brand consistency when working with designers, freelancers, and agencies
• Created and provided design feedback on all campaign assets, with attention to visual details, readability, and channel context
• Worked with team to create & pitch creative concepts as well justified creative decisions that connected to the strategic brief
• Managed deliverables and meet deadlines for production through their project management software system
• Identified tradeoffs and worked to negotiate deadlines to account for shifting priorities or deadlines
• Identified when projects were at risk/behind schedule and proactively manage stakeholder expectations when required

Creative Lead

AfroVision Group Ltd  (Mar. 2011 - Dec. 2013)

• Created thoughtful, conceptual work that delivers on strategy and value
• Led collaborative processes with multi-disciplinary teams; from conception to execution
• Built relationships with stakeholders and clients; based on trust, respect, objective listening, and alignment with their needs
• Stewarded the creative integrity of projects
• Worked closely with the Director of Creative Services and Design Director to elevate the team’s creative output

Graphic Designer

AfroVision Group Ltd  (Nov. 2010 - Mar. 2011)


• Maintained and update design guidelines and organizational brand standards
• Conceptualized and developed new UI/UX, Logo designs, creative concepts and layouts
• Served as project manager of the company's social media publications and digital media library
• Designed and update templates for print publications, ads, collateral, presentations, event materials and more
• Developed and edited graphics for the web, including website banner art, digital advertising and images for our social media channels and email newsletters
• Created infographics that transform data into digestible and shareable bites of informationHelp identify new photo needs and direct photoshoots
• Made necessary edits and design changes to infographics, charts and graphs and photography using Photoshop
• Worked directly with printers and other vendors, and go on press checks as needed
• Coordinated with cross-functional teams across the company
• Assisted and contribute in other related areas of interest, including video editing and animation
• Managed company-wide graphic design needs and balance varying deadlines

Freelance Creative

(Jan. 2007 - Nov.2010)

• Assisted in the creation of new and enhance existing advertising materials including but not limited to brochures, promotional materials, trade show pieces, PowerPoint presentations, email marketing and websites
• Prepared design files for production and distribution

TECHNICAL SKILLSET

Creative Direction
Principal Design Direction
Scheduling and Budgeting
Branding
Strategy
Partnerships
Video Scripts / Storyboards
Photo Shoots
Mood Boards
Technical Instruction

Interactive Design
2D Animation
UI/UX Design
3D Modelling
Email Marketing
Direct Response / Conversion
Online Display Banner Ads
Targeted Landing Pages
Retargeting Campaigns
Branded Content
Social Media

Design for Direct Sales
Presentations
Sizzle Reels
Proposal Comps
Sales Collateral
Media Kits
EPKs
Landing Page Optimization

Design for Marketing
CRM
Outdoor Advertising
Print Advertisements
Content Marketing
In-store POP
Corporate Identity
Stationery
Event Collateral

Call me at : +237694687177
Email me at: williamtakor@gmail.com